What is website conversion rate? It is the most important metric you need to track for your business since it will help your determine the success of your website to get people to buy the product or service you are promoting.

The website conversion rate measures the ratio of those who are customers paying for your product or service to those who visited your website. The more visitors to your website who become paying customers the more your sales improve with the given amount of visitor traffic you get to your site.

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