Sep 30

PPC Advertising 101 How To Run an Internet Marketing Tools Campaign

PPC Advertising 2 Comments »

You’ve probably heard me mention or briefly discuss Pay-Per-Click (PPC) advertising before. PPC ads are simply the paid ads that appear before and to the side on most Google and Yahoo search result screens. These ads come from advertisers looking to draw visitors to their sites. Google and Yahoo both have their own systems for managing these ads. Google’s, which is by far the biggest, is called AdWords. Yahoo’s is called Yahoo Search Marketing (formerly known as Overture). There are several others out there but they receive far less traffic and ultimately will end up costing advertisers more in the long run, so I usually don’t focus much on them.
Most of what I have taught you thus far focuses on generating free Internet traffic through optimizing your site to rank high within the search engines organically. However PPC advertising has many benefits and advantages that make it an important if not integral part of any effective Internet Marketing strategy.

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Jul 29

Protecting Your Campaign Against Click Fraud

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Internet Advertise Online

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Those heavily involved with PPC marketing understand that not every person who clicks on an ad will make a purchase. It would be purely fantastical to assume that 80% of the people who click on your ads will buy. After all, not everyone who visits a department store buys anything. And yes, there will also those that will click through who never had any interest in making a purchase. They just want to look at your website for informational purposes and you have to pay for these clicks regardless. Now, this is to be expected and it is not worth dwelling over. The way to overcome the problem is to maximize your potential as far as converting customers. But, you can only do so much if someone is purposely committing click fraud against you. Read the rest of this entry »