Internet Advertising Online

Pay-per-click (PPC) marketing, also known as paid search can be a black hole for newbies. Beginners are attracted to the simplicity of the PPC model, where one can drive traffic virtually instantly to any web page they want usually for a low cost-per-click. Their cash is then subsequently sucked out of their credit cards because they either forget to monitor their campaigns or they put up bad campaigns to begin with. Plus, they never followed the following three tips for getting started with PPC marketing:

Read the rest of this entry »

You’ve probably heard me mention or briefly discuss Pay-Per-Click (PPC) advertising before. PPC ads are simply the paid ads that appear before and to the side on most Google and Yahoo search result screens. These ads come from advertisers looking to draw visitors to their sites. Google and Yahoo both have their own systems for managing these ads. Google’s, which is by far the biggest, is called AdWords. Yahoo’s is called Yahoo Search Marketing (formerly known as Overture). There are several others out there but they receive far less traffic and ultimately will end up costing advertisers more in the long run, so I usually don’t focus much on them.
Most of what I have taught you thus far focuses on generating free Internet traffic through optimizing your site to rank high within the search engines organically. However PPC advertising has many benefits and advantages that make it an important if not integral part of any effective Internet Marketing strategy.

Read the rest of this entry »