Good question, simple answer. Web site specific advertising has been around for many years and in the recent past it has evolved into much more than just a simple banner or piece of text being placed on a web page.

Now, you could rush off and find the cheapest website to advertise on or you could do your homework first. There are several ways that are available for advertising online these days which include but are not limited too:

Banner advertising

1. Text Advertising
2. Pay Per Click Advertising
3. Pay Per View Advertising
4. Pay Per Click Bidding
5. Rich Media Advertising

… and more.

My focus in writing this article is to show you how you can increase your monthly traffic from advertising and turn it into a sale or lead by using a simple straight forward method. In order for me to do this I will be using an example:

Let’s suppose that you wanted to advertise teddy bears. Your online store hasn’t made much money ever since it started and you really need this to kick off! The most important step is to find a niche that you can market in.

Geo Targeting: You don’t want people from another country (unless you offer international shipping of course) or people that are not interested in your advert to even view it. Therefore it is vital that you find a proper niche site that will bring you in targeted visitor traffic.

So, you should find a site that is about childrens’ books, or children’s games or even gifting idea websites. That way you know that the visitors that come to your site are looking for precisely what you have to offer.

Have attractive adverts. Budget permitting, try finding a company that will design attractive flash advertising banners for your site that is animated, gives a clear description of why your teddy bears are superior and is small in virtual size to allow of quick downloading. Keep your banners or text as short, catchy and simple to the point as possible.

Do not waste your hard earned cash. I can not stress this point enough. Do not pay per month. Especially if the site in question has limited or no tracking capabilities, can not give you precise reporting and does not support rotation and/or rick media advertising. The likelihood of this site being published by amateurs would be very high in contrast to a site that can offer you results and statistics.

You should only be paying per impression or per click. Anything else will negate the possibility of targeted driven results and lower your return on investment.

Author: Dalesh Kowlesar

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