What does this mean for you?

Your costs are pre-determined by you – the advertiser. You tell us how much you wish to spend and we will tailor a campaign to suit you and your budget.

A simple example: If you have a budget of R1000 and would like your adverts placed in the skyscraper and/or footer positions and you would like to pay per view you will receive 20 000 impressions of your banner/ad on our sites. If you prefer to pay per click you will receive 2000 clicks to your website from ours and you will not pay for the impressions that result in clicks.

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Common Questions:

What Are Impressions?

In Web advertising, the term impression is used as a synonym for view , as in ad view . We offer our customers to buy advertising that is measured in terms of ad views or impressions.

Ad impressions are logged in a log that is maintained by our site server. Our state of the art software logs, extract meaning from it, and generate a report about site usage. We keep track of all ad impressions that have been sent.

What Are Clicks?

In Web advertising, a click is an instance of a user pressing down (clicking) on a mouse button in an ad space. The term clickthrough is also sometimes used. The click rate is the number of clicks on an ad as a percentage of the number of times that the ad was downloaded with a page.

What are Geo-Targeted ads?

Geotargeting is the practice of customizing an advertisement for a product or service to a specific market based on the geographic location of potential buyers. Every country, province, state, county or city in the world can constitute a niche market for certain products or services at certain times.

On the Internet, geotargeting can help small businesses to compete with national brands and can ensure that large corporations effectively make use of their advertising resources. For example, a manufacturer of gasoline-powered electric generators may run ads in May and June targeted at residents of the Atlantic and Gulf coastal regions of the United States in preparation for the upcoming hurricane season. As another example, suppose you are a literary agent just getting started in the business and you are looking for authors to write books about cowboys and ranchers. Your website might tailor the content to be of special interest to residents of the western United States.

Geographically targeted ads can increase returns significantly over "blind advertising." On the Internet, clickthrough rates are improved compared with advertisements not targeted by location. The results in a given situation depend on the geographical distribution of potential customers, a variable that requires intensive research to accurately determine.

Here at The Proniit Group we Geo-Target your ad banners to anywhere in the world with most of our clients requesting that we keep their advertising to South Africa only. With this method you are sure not to waste your buget.

Benefits: